Or was it never really alive???? Recently, I was at a meeting where there was a social media leader from a larger local company providing some tips and trends that are going on in the social media arenas. One comment caught more that a few people off guard. Here was a response, "You mean that [...]
Digital Marketing Strategies in 2017 If you are responsible for the digital marketing strategies for your company, how do you decide what strategies make the most sense so you can get the best ROI on your marketing investment? Well, on the surface, it can seem daunting, but if you take a step back, and look [...]
Get Your Business On the Map (GYBO)! LTR Digital Group recently partnered with B.E.E.R (no, not that BEER) to help businesses get their business on Google Maps. B.E.E.R actually stand for 4 Chamber of Commerce's in the southwest metro of Minneapolis (Bloomington, Eden Prairie, Edina, & Richfield). GYBO is Google's effort to help businesses grow. [...]
Your company can benefit from the focus provided by a smaller agency! As we end 2014, and head into 2015, I was reading a blog about the advantages and disadvantages of different sized digital marketing agencies. I will admit that there are fair arguments on both sides of the equation. Let's discuss the advantages using a [...]
In my previous post, I talked about how digital display advertising works for business to business type companies. Now let's take a look at how this type of digital strategy works in regards to the sales funnel. Let's start with the top of the funnel (TOF). The top of funnel is where a company focus [...]