Inbound Marketing Will Generate Leads and Drive Revenue
LTR Digital believes in the philosophy of Hubspot, the leading name in Inbound marketing. The principles are both certified in Inbound Marketing. We believe strongly in the logic of implementing a well supported Inbound Marketing strategy to grow both qualified leads and revenue for your business. It is all about good lead generation.
Inbound Marketing with HubSpot provides business owners, CEOs and marketing professionals with the platform you need to think differently about how you market your products or services. By integrating Inbound Marketing techniques that get your business found, generate leads and drive sales, Inbound Marketing helps focus your marketing efforts by ensuring everything you do is:
We align your marketing strategy with your company’s goals. For example if you are a $20 million dollar company and you want to do $23 million in revenue next year, you need a marketing strategy that delivers the $3 million in incremental revenue over the next 12 months. Inbound Marketing actually makes it possible for you to break that revenue goal into specific lead goals and match your marketing tactics directly to the organizational goals.
Marketing is a science not an art. Inbound Marketing ensures that each of your marketing tactics are tied to a specific, measurable, actionable and reasonable KPIs (key performance indicator). This allows you to track your overall marketing program performance and make the adjustments and improvements that drive results.
The best marketing strategies are all about your prospects and not your business. This may come as a surprise but your prospects don’t care about you, they only care about how you are going to help them solve their challenges. Inbound Marketing helps you focus on solving prospect pains, challenges and issues. When you do this, you gain trust and sales.
There are a lot of ways to spend your precious marketing dollars: advertising, PR, direct mail, trade shows and more. Inbound Marketing guides you to the tactics that deliver the highest return on investment and makes return a key component of the goal setting, determining what is implemented and finally, tracking process. This ensures you only focus on most successful tactics and eliminate what’s not working rather than blowing budget on tactics with a much lower ROI.
If your business or message isn’t focused on being relevant it’s probably invisible. When you look and sound like your competitors, your prospects have no reason to do business with you. Inbound Marketing challenges you to make your businesses and it’s content more relevant so that when you execute your inbound marketing program, you’re telling a story that meets your customers needs and gets them talking about your company as the obvious choice to do business with. This becomes more and more important as people share with their peers on social media.
The last and most important element of Inbound Marketing is the strategic connection between different types of marketing that drive program performance. Marketing is much different today than it was just a few years ago. Today, the most successful marketing programs are all about creating an integrated experience for your prospects.
Everything starts with your marketing strategy. Who do you want to target, what are their pains, how do you solve those pains in a compelling way and how do you validate your marketing messages for prospects? These questions have to be answered during the strategic planning phase of every marketing engagement.
For larger companies with dedicated marketing and sales departments, Inbound Marketing may create the first opportunity for these departments to be in alignment and working towards a common goal. With established SLAs (service level agreements), marketing and sales can support each other and Inbound Marketing can close the loop by allowing sales to report conversions back to marketing. Since each sales can be tracked back to the point of first contact, marketing can then identify what content and channels are being most effective.