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Strategy first in your Digital Marketing!

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It’s Time To Realign Your Marketing Approach One of the most costly counter-productive things a business can do is to start rolling out individual marketing tactics without a strong strategic foundation and appropriate goals in place. Social Media, blogging, website design, paid digital media and email marketing … if you don’t combine these individual tactics […]

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Creating a Digital Marketing Roadmap for your Business

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Building an honest digital marketing roadmap. Digital marketing spans a very wide range of considerations and it’s frequently a source of frustration and confusion, from your website, social media and paid customer acquisition.  Within these buckets is an entire universe of things to consider.  This is where the problems begin for most business owners and […]

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YouTube Tightens Up Advertising Options

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YouTube announced that it will begin reducing the number of advertiser targeting options for advertisers using YouTube video ads. YouTube had been finding itself in a bit of hot water recently with some of it’s larger advertisers.  This resulted in several large brands pulling ad dollars out of the YouTube.  Without getting into the details […]

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